What is a recommended practice when using AEM with Adobe Campaign?

The recommended practice when using AEM with Adobe Campaign involves utilizing or extending the out-of-the-box components specifically designed for seamless integration and functionality between the two platforms. These components are pre-built and optimized for effective data exchange, responsive design, and enhanced user experience, making them a reliable choice for marketers seeking to leverage both AEM and Adobe Campaign capabilities.

Using out-of-the-box components ensures that best practices in terms of performance, compatibility, and upgradability are adhered to, minimizing the risks that come with custom development. When these components are utilized or extended, they can provide advanced email marketing solutions while maintaining a cohesive connection between AEM and Adobe Campaign.

In contrast, implementing JavaScript for added functionality could lead to complications regarding cross-platform interactions, while the use of Flash content is largely outdated and not supported on many devices, compromising accessibility and reach. Sending only plain text emails would limit the engagement potential and visual appeal of campaigns, which can negatively affect interaction rates compared to HTML or rich media options. Hence, using or extending the out-of-the-box components stands out as the most effective practice in this context.