What should marketers avoid using when implementing AEM with Adobe Campaign?

When implementing Adobe Experience Manager (AEM) with Adobe Campaign, marketers should avoid using JavaScript or Flash. This is because both JavaScript and Flash can introduce significant compatibility and security issues, especially in newer web environments.

Flash has been widely deprecated and is no longer supported by most modern browsers due to its vulnerabilities and lack of mobile compatibility. Using Flash can lead to rendering problems and a poor user experience, impacting campaign effectiveness. Similarly, JavaScript can lead to complications if not properly managed, as it can result in unexpected behavior if not supported or if there are issues in the script. Furthermore, relying on these types of content can negatively affect email deliverability and the overall user experience, as many email clients disabled support for such content for security reasons.

In contrast, options like third-party documents, third-party email services, and basic HTML content all have their place in marketing strategies and can be effectively integrated with Adobe Campaign without the same level of risk. Basic HTML content, for instance, is widely supported and ensures compatibility across various devices and email clients, providing a stable foundation for effective communication. Thus, the focus should be on using compatible and secure technologies to ensure the best outcomes in campaign implementations.