Where are Adobe Target's personalization rules executed?

Personalization rules in Adobe Target are executed on the server side. This approach allows for more complex and resource-intensive tasks to be handled efficiently, as server-side processing can manage a larger volume of data and perform calculations or data manipulation that might be too demanding for client-side execution.

By executing these rules on the server, Adobe Target can ensure faster response times, improved scalability, and the ability to leverage the full power of backend systems, including integration with large databases and business logic layers. This also helps in delivering a seamless user experience, as the client device is not burdened with heavy processing requirements, allowing for quicker page loads and interactions for the user.

Utilizing server-side execution for personalization ensures that the content delivered is not only personalized and relevant but also consistently optimized for performance across various device types and connectivity conditions.